Indian Information Service (IIS)

The Indian Information Service (IIS) is a central civil service that falls under Groups A and B of the Central Civil Services of the Indian government’s executive branch. The media managers for the Indian government are members of the Indian Information Service. In addition to gathering and giving the government useful feedback for policy formulation, they serve as a crucial communication channel between the government and the general public by spreading information and explaining various government policies and programs to the general public.

On March 1st, 1960, Indian Information Service (IIS) was founded as a formalised central service known as Central Information Service (CIS). CIS was split up into IIS Groups “A” and “B” in 1987.

List Of Contents

Roles and Responsibilities

Administering and coordinating the work of the Press Information Bureau (PIB).
Conducting the publicity work of the government.
Controlling, supervising and guiding the news service units including DD News and All India Radio (AIR).
Organising press advertising and visual publicity campaigns for spreading information to the people about the various policies and activities of the government through diverse media.
Monitoring legal issues involved in the verification of titles, registration and circulation for newspapers in the country.
Planning and executing media strategies for the government.
Officers can also be posted abroad especially in association with Prasar Bharati.
IIS officers can be posted to other departments/ministries on deputation. They can also act as Personal Secretaries in the Central Government on a co-terminus basis.
IIS officers are spokespersons to various constitutional bodies such as Comptroller and Auditor General of India, Election Commission of India and statutory bodies such as Central Bureau of Investigation.

Training of the Officers

The officers enroll in a three-month Foundation Course at the Lal Bahadur Shastri National Academy of Administration in Mussoorie after being assigned to a Service based on their Civil Services Examination rank and preferences. A nine-month professional training programme at the Indian Institute of Mass Communication in New Delhi follows this.

A 3-week training module for IIS Officer Trainees is also offered at the Film and Television Institute of India in Pune throughout the training time. Probationers will now spend a year receiving training from several media wings of the Ministry of Information and Broadcasting.

DD News
Publications Division
Registrar of Newspapers for India
All India Radio
Press Information Bureau
New Media Wing of Ministry of Information and Broadcasting
Directorate of Advertising and Visual Publicity
Electronic Media Monitoring Centre

Apart from the entry level training, Officers will undergo trainings in their mid-career also. Mid term Career training for IIS Officers are to be provided for JAG, SAG and HAG level officers of IIS on similar lines to that of IAS.

Designations in the service

The officers of the Indian Information Service usually start their career as Assistant Director. Below the designation of an IIS officer is given

Designation Of IIS Officer

Job Profile

They coordinate public announcements, organize information displays, and oversee media units.
They also work as information gatherers, gathering information from the public as well as relevant feedback and evaluations before presenting it to the government for consideration.
IIS employees serve as media managers for several government departments. They represent the actions of the government and give the public access to all the information to which they are legally entitled.
Ensure that all government programs and initiatives receive publicity and advertising through advertising campaigns and media commercials.
Plan, coordinate, and manage press conferences for ministries, and host open forums and campaigns to raise awareness and disseminate information to a wider audience.
They announce all programs carried out by the government for the welfare of the public.
Create, envision and execute the media strategies.

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