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DAILY PRELIMS BOOSTER 30th MARCH 2022

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    DAILY PRELIMS BOOSTER 30th MARCH 2022

    Shrinkflation:  Shrinkflation is basically a form of hidden inflation that involves reducing the size of a product while maintaining its sticker price. Rather than increase the price of a product, the company simply offers a smaller package for the same sticker price. Raising the price per given amount is a strategy employed by companies, mainly in the food and beverage industries, to stealthily boost profit margins.

    Endosymbiosis: Endosymbiosis is an intense form of symbiosis when one of the organisms is captured and internalized by the other. The endosymbiotic hypothesis for the origin of mitochondria (and chloroplasts) suggests that mitochondria are descended from specialized bacteria (probably purple nonsulfur bacteria). Mitochondria are dubbed the power houses of the cell, because they help in generating energy in the form of Adenosine Triphosphate (ATP) within the cell, powering it.

    Bamiyan Buddhas: It is situated in the Hindu Kush in the central highlands of Afghanistan. Bamiyan Buddhas date back to the 5th century AD and were once the tallest standing Buddhas in the world. They were locally known as Salsal and Shamama. They were great examples of a confluence of Gupta, Sassanian and Hellenistic artistic styles. In 2001, Taliban began blowing up the two statues. Following this, UNESCO included the remains in its list of World Heritage Sites in 2003. NowTaliban are preserving Bamiyan buddhas, with eye to China investment.

    UNESCO City of Literature: Kozhikode was proposed by the Kerala Institute of Local Administration (KILA) to be branded as a ‘City of Literature’ with the help of UNESCO. UNESCO’s City of Literature programme is part of the wider Creative Cities Network. The Network was launched in 2004, and now has member cities in seven creative fields. The other creative fields are: Crafts and Folk Art, Design, Film, Gastronomy, Media Arts, and Music. A city designated as ‘Creative City of Literature’ must have a sufficient number of institutions taking care of its literary life.

    Biodiversity: In simple terms, biodiversity is the number and variety of living organisms present in a specific geographical region. It includes various plants, animals and microorganisms, the genes they have and the ecosystems formed by them. It relates to the diversity among living organisms on the earth, including the diversity within and between the species and that within and between the ecosystems they form.

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